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Many ISP vendors are offering to rent a server space and are focusing on their main product: What server space customers could rent. We believe that most new customers visiting an ISP vendors site are looking for a way to make a site.

When renting a hotel room, do you bring your own bed?
Renting a web server do most bring a web site?

And AFTER made a site they want to rent servers space and order domain name.
In these cases it can be important to give them a way to build a web site first and then get the offer to rent the room.